Monday 30 January 2012

My target audience

Lilly is 19 years old and has a deeply passion for fashion as well as for music. When she was about 15 years old she started reading music magazine discovering artist, band and different genres of music. As she grew older she developed a certain interest for Indie Pop and Indie Rock and the fashion that followed. She started buying several magazines containing this genre, reading the magazine from start to finish, also finding her favourite artist within Indie, who she followed by internet and twitter and of course had all their songs on her IPod. The fashion within this genre inspired her, so she started sowing her own cloth, similar to the ones she saw in the magazines and those she saw on the Internet of what they were wearing to all from concerts to on a daily basis. Lilly really like making her own clothes and accessories - she liked her individuality and she were also really good at it.
Therefore choose to study further at Leeds university, where she could both get the music as well as the fashion. Lilly is now living and breathing music, going to gigs, hearing the music as well as having an eye open for inspiration for new designs for her clothing line. She is still reading several music magazines a month and uses her music 24/7 for both pleasure and inspiration. 
                             
Pictures from http://www.indiego.at/ 


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