Secondary research - Media packs

NME

With the information from Nme’s media pack I found out that their main reader is male with an average age of 25, matching their target market, which is male 17-30. Their readers are attracted to the magazine as 80% of them feel that music is an important part of their lives, where NME introduce them to new artist, bands, albums etc. They know that another way to attract a wider rage of readers is to widen the information they give though the magazine; by listing the new and upcoming artist with the magazine genre, also having old and original artist with their biggest hits or their newest song, building the readers knowledge and interest to know either more about the artist or hearing about them for the first time. Another way the attract readers is giving information of upcoming concerts and articles about past.  As 26% of their readers are students and 34% are working full time they have to find a balance between giving the students articles and news that they will find as interesting as a full time worker will.  Other information from NME’s media pack show us that their readers are also very faithful to the magazine, by 62% reading at least 3 out of 4 issues and 49% have been reading NME for at least 3 years. Concluding, 84% of their readers find that the magazine gives them what they want and therefore give it an average of 46 minutes reading each issue.

Kerrang!

With the information from Kerrang!’s media pack I understand that their way of attracting readers is their way of being an integral part of the scene rather than just commentating. Their also aiming for a age group that is rather hard and expensive to reach but as well as their magazine not only brings the reader information about music but also films, games and further technology they build a wider rage of interest for the different readers. They balance their magazine to contain of bands and scenes that will appeal to different types of readers in different age groups, as to give the reader variety, news of their favorite bands but also introducing them for new artist and bands. Kerrang! is known by its reader it be especially concentrating on rock music and rock gigs etc. It is the biggest weekly music magazine in the world and they have a enormous readership of 421,000 people where 70% is solus readership.

Q

With information from Q’s media pack and by looking at the design of the magazine it is easy to understand and see that they aim for a different and more sophisticated age group than NME and Kerrang! is targeting. Their median age is 29 years old. Something all the magazines has in common is that they main reader and main target is male, which 68% of Q’s readers are male. Which isn’t such a high number compared to NME for example, who has a male percentage of 74%.  Otherwise Q is uk’s biggest music magazine, having influence and trust in their shaping the readers view of artist and scenes.  As I mentioned before their magazine style is very sophisticated, with award winning photographs, best interviews and writing. Further seen when they describe a functional target audience, who is 29 years old male figure who got inspired by music in the mid-‘90s, by artist like Liam and Noel, Blur and the Britpop scene. As well as knowing his type of music genre and favorite artist, buying up to 6 albums a month, also being open for new artist and bands represented from his trusting source, Q magazine.